This February, FP hosted the 4th Annual National Dealer Summit in St. Petersburg, Florida at the historic Pink Palace, The Don CeSar hotel. The 92-year history of The Don CeSar provided a memorable ambiance from the accommodations to our meeting spaces. Our three-day event was sponsored by five of our valued vendor partners, including our Platinum Sponsor GreatAmerica Financial Services.

Given the location of the 2020 event, we couldn’t pass up the opportunity to throw a beach party as our Welcome Reception, which was held on Sunday, February 9th, after event registration. Our attendees enjoyed a night full of classic beach vibes with dinner, drinks, and so much more. We switched things up a bit this year by holding our Awards Ceremony during our Welcome Reception, which was a great way to kick off our Summit. Congratulations again to all of our winners!

Keeping with tradition, our attendee schedule on Monday, February 10th included a morning of main-stage presentations given by our leaders of sales, product management, and marketing. After a beautiful lunch overlooking the ocean, our day continued with a choice of 3 breakout sessions. Some sessions that we included on day one were Sales Capacity, Selling PostBase Vision, Cross-Selling Solutions, and many more. After a day full of education, our staff, sponsors, and attendees took to the sea on our yacht cruise. The cruise provided our attendees with an unforgettable networking experience that included dinner, drinks, music, and a great view of Tampa Bay.

We regrouped on Tuesday, February 11th, for the final day of our Summit. We kicked things off with two more breakout sessions, including Tech Training and Recruiting Sales Representatives. After our breakout sessions commenced, we brought all of the NDS 2020 attendees together for closing remarks and said our goodbyes.

Our FP Marketing Team works hard to improve the National Dealer Summit year over year in order to educate our dealers on how to continue to provide excellent service and support to our customers. This year we improved our breakout sessions by cutting down actual presentation time to 30 minutes and allowing 30 minutes per session for open discussion between our dealer attendees and the FP expert(s) hosting the session. This provides our Dealers with more opportunity to voice opinions, ask questions, and make suggestions towards the topic being discussed.

Our team has begun planning the 2021 National Dealer Summit, and we’re excited to host yet another fantastic event!