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Direct mailing graphic of statistics

Statistics of benefits of adding direct mailing into marketing strategies


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Replacing low-value volume with high-value volume


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Graph showing percentages of use of different mail formats

Percentage of mail formats used by marketers in their direct mail campaigns 


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The direct mail marketing opportunity


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Illustration of possible additions to direct mailing

Transactional and recurring revenue opportunities to pair with direct mailing solutions


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Direct mailing is a logical fit for office equipment dealers


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Conclusion


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Stay in the Know!


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Published at: 04/11/2023

Michael B. Hannon

Michael B. Hannon is the Managing Director for FP North America’s regional operations. Since his start in 2007, Michael has developed and implemented numerous processes and programs that have improved both sales and operations as well as customer experience, leading to FP’s continuous growth in the region. Michael is passionate about creating customer-centric solutions that enable businesses to operate more efficiently.

Newsroom Posts from Michael B. Hannon

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Maximizing Mailing Equipment Revenue

With a little over a year to go until the end of 2024, postage meters are getting their biggest update in two decades. On December 31, 2024, old...

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Michael Hannon in front of blurred city skyline

Office Technology Magazine Interviews Michael Hannon

FP’s Managing Director for North America, Michael Hannon, was interviewed by the Business Technology Association (BTA) where he highlights various...

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Illustration of a hand placing an envelope in a mailbox

Getting New Customers by Helping New Customers Get New Customers: The Case for Direct Mailings

Digitalization is lessening the need for print in the office, causing print volumes and associated revenues to decline. That means the office...

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