Recent events have brought about major change in the American workplace with social distancing and an increase in those who are working from home. Not being able to gather in the traditional office workplace is creating challenges for companies and their normal workflow. How a business communicates with their customers, vendors and employees has changed drastically in a short amount of time. This presents a host of new issues for businesses to try to address on the fly.
Face to face visits with existing customers will be minimized for the foreseeable future, as will making face to face cold calls to drive new business. Because of these limitations, a company needs to have multiple channels of communicating its message to clients: both existing and potential.