We’re pleased to launch our redesigned and rewritten public website. The name, FP-USA.com, remains the same, and it continues to represent the same customer-driven values we’ve always espoused. But interested visitors will now find far more complete information in a more aesthetically pleasing context.
Earlier this year we began rolling out a new “FP brand” look & feel, characterized by our logo’s core accent color, Signal Red, complemented by soft greens and blues. We’ve incorporated this color scheme into the new site, along with the FP brand font, Fago.
We’ve updated or rewritten almost all the site’s content, including far more comprehensive and detailed pages for almost every product we offer. These product pages include descriptions, videos, technical specifications, multiple images, and related information like brochures and manuals.
The public site is built on a modern content management platform, WordPress, that allows FP content creators to update and add content themselves. Previously, we had to rely on our IT department to make these updates. Also, WordPress more thoroughly supports the continually changing factors that contribute to online success.
If you’re in business, you understand the importance of attracting and engaging prospective customers. That’s what this is all about. And we think it’s kind of cool to share experiences in how we’re evolving our marketing.
Let us know what you think about the new site, especially if you run into problems or have suggestions on how to improve it.