The Every Door Direct Mail (EDDM) service is an effective marketing tool made available to businesses through the U.S. Postal Service. Using the program, a business can choose a target neighborhood and a USPS carrier will distribute printed advertising pieces to every address in the neighborhood while delivering that day’s mail. It is not necessary to know the names or addresses of your recipients in your target neighborhood. If you’re looking to target a specific demographic, USPS’s new demographic filters can help you choose your target areas even more strategically.
Every Door Direct Mail is used by retailers (e.g. auto dealers, clothing stores, coffee shops, and restaurants); service-based businesses (e.g. health care professionals, home improvement companies, landscapers, real estate firms and attorneys); and even internet-only virtual businesses. No matter what type of business you own, it’s likely that a direct mail marketing campaign can help boost your sales.
The features of Every Door Direct Mail are many, including the following:
- You can ensure that your marketing message will be delivered directly into the hands of every consumer in your target neighborhood.
- Business owners can choose from a wide range of sizes to suit any advertising need, from a brief sales announcement to an in-depth product description.
- With Every Door Direct Mail services, you can choose to include coupons, menus, calendars, maps and any other promotional materials you see fit.
How to get started
Using Every Door Direct Mail is a simple process. First, you choose the option that is best for your business — Every Door Direct Mail or EDDM-Retail.
The former is an option designed for businesses that send larger mailings, and requires a mailing permit and entry into a Business Mail Entry Unit (BMEU). EDDM-Retail is a great option for smaller, more locally based businesses, allowing you to send up to 5,000 pieces per day and per zip code. If you choose this option, your business will not need to purchase a postage permit.
Both options will require you to create a USPS business account and use the online tool to choose your targeted mailing routes. Once you are finished, you will be prompted to print out the appropriate documentation to take to the post office.
Once you’ve chosen a mailing option, contact a local printer to produce your Every Door Direct Mail piece. Many printers and marketing service providers will bring your mail pieces to the post office for you, but if they don’t, all you’ll need to do is submit your mailing at the post office serving your target area.